DMS Salon Rebranding
Challenge:
DMS Salon was an organic salon located in the historic Oella Mill area of Ellicott City, MD. They wanted to update their stationery materials, specifically the appointment reminder cards that are handed to clients at each visit. An exterior sign was the main existing branding that the client wanted to leverage.
Process:
The logotype from the sign was the basis for an updated, but not redesigned, logo. The client’s previous branding focused on a green color palette and ornate, flowery type choices (inspired by the organic status of the salon). The client was interested in moving away from only being presented as an organic salon and having more of a clean-living, restful and easy appeal to reflect current trends in beauty branding.
Final Design:
The new cream and gray color palette and simple, open typography was driven by the salon’s minimalist aesthetic and warm, inviting setting. Additional pieces were updated to apply the new brand to more areas of the salon:
- Appointment reminder and business cards
- Thank-you cards, gift certificates, and envelopes
- Labels for shopping bags
- A refreshed one-page website
- A unique pre-printed take-home card for stylists to fill out to help clients remember their customized hair care instructions
