Combined Federal Campaign 2024 Materials
Challenge:
The Combined Federal Campaign (CFC) allows federal employees to have donations directed from their paychecks to charities of their choosing. The overall campaign branding is set by the CFC’s contracted marketing agency, and I worked as a subcontractor to produce various promotional graphics and items to be delivered to agencies in their campaign toolkits.
Process:
My direct client outlined the materials needed and provided the logo, color palette, typography and campaign logo. In addition, they gave me proposed posters and social media graphics I could use to influence my designs. This is my sixth year working with the CFC’s contractor.
Final Design:
• Certificate designs: these are not campaign-branded but rather more general to be evergreen. The fillable PDFs are 508 compliant and can be filled out in Acrobat Reader, then printed for framing.
• Donor card design: this is provided to agencies for distribution to their employees for a single point of information about donating. Fillable fields allow the campaign staff to include their agency name and code to make it easier for donating employees to complete the paperwork.
• Infographic: a simple graphic was requested to show the flow of the donation process. This will be used in printed materials, presentations, and social media/online.
• Digital badge: a small badge shared with employees who donate, they can use it in their social media or on their email signatures.
• Handheld prop: for use at in-person events or at photo shoots, this 22 inch round sign includes the campaign slogan and URL.
